http://yourstationdna.wordpress.com Finding Your Target Tue, 26 Jan 2010 14:23:33 +0000 en hourly 1 http://wordpress.com/ http://s2.wp.com/i/buttonw-com.png http://yourstationdna.wordpress.com http://yourstationdna.wordpress.com/2010/01/26/hello-world/ http://yourstationdna.wordpress.com/2010/01/26/hello-world/#comments Tue, 26 Jan 2010 14:04:31 +0000 yourstationdna ]]> To accurately reflect your mission and your audience, adjustments are often needed. And communicating who you are extends way past just on-air.  Our speakers relay how a heritage radio network refreshed its image and how another station was prayerfully led to redefine itself for a new target audience.  Whether you’re called to continue serving the same community of listeners or looking for a major change of focus, come learn from their experiences and take home ideas for every avenue of communicating, from social media to print and from on-air to within the hallways.

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